Nike Pegasus Turbo

Music & Sound Design: I Make Audio

Client: Nike/Unit9

Platform: Experiential

An experiential installation to promote the launch of Nike Pegasus Turbo. The experience was installed in the flagship store in Berlin, and runners could take their shot on a treadmill positioned in front of a giant backdrop. With the treadmill as a game controller, UNIT9 and creative director Alex Horton created an extremely intuitive and unique experience.

For this project I built a unique, adaptive music system and score that would change dependent on runner speed and activity. Using data captured from the treadmill, the music would change both tempo and arrangement dynamically, meaning the music score was completely driven by runner input.